The SOUL MIND HEART WORKSHOP
A transformative 2-day workshop focused on cinematic storytelling, advanced photography techniques, and brand strategy — designed to help photographers and videographers sharpen their visual identity, elevate client experience, and fast-track their business growth.
SO LIKE, WHAT WILL IT LOOK LIKE?
WHO IS THAT FOR?
This workshop is crafted for forward-thinking photographers — artists who are ready to dig deeper, challenge themselves, and evolve both creatively and professionally.
ARE YOU SEEKING TO UNCOVER THE HEART OF YOUR STORY? TO COMMUNICATE MORE CLEARLY AND AUTHENTICALLY WITH THE KIND OF CLIENTS WHO TRULY ALIGN WITH YOUR VISION? ARE YOU READY TO STOP JUST SELLING SERVICE AND START CREATING A BRAND THAT FEELS LIKE YOU?
THE WORKSHOP BY ERIC RENE PENOY IS MORE THAN JUST A TECHNICAL TRAINING - IT’S AN IMERSIVE HIGH-IMPACT EXPERIENCE DESIGNED TO TRANSFORM BOTH YOUR CREATIVE VOICE AND YOUR BUSINESS FOUNDATION.
THIS IS NOT FOR WEDDING PHOTOGRAPHERS. IT’S FOR ANY VISUAL STORYTELLER WHO WANTS TO CONNECT ON A DEEPER LEVEL WITH THEIR CLIENTS - ESPECIALLY COUPLES - AND CREATE EMOTIONALLY RESONANT WORK THAT FEELS CINEMATIC, RAW, AND HONEST.
PURPOSE
Oporto Workshop is a complete redesign of your communication. For my part, it's not about the number of years of experience, your popularity, or your likes on social networks. You must shape your personality, and know how to express your vision to target customers. How to be in touch with your perfect customers and offer them the most complete experience. Through your website, your price page, and additional services to offer to your couples. I want to share my time, experience, and knowledge with other people in the business without bullshit or compromise. If you share this vision then you will be interested in these exchanges between me.
We will explore how to:
CLARIFY YOUR CREATIVE IDENTITY AND VISUAL LANGUAGE
Build emotional connection with the right clients
Improve your client experience from first contact to final delivery
Structure your business for long-term sustainability
Communicate your value with authenticity and clarity
Do you need a true creative and business breakthrough?
I promise you: this workshop can give you the equivalent of 2–3 years of growth in just two powerful days. This is my personal commitment to you.
I will open up every corner of my journey — not just the polished success stories, but the failures, the missteps, and the lessons learned the hard way. Because true growth doesn’t come from perfection. It comes from honesty, vulnerability, and shared experience.
No ego. No fluff. Just real tools, raw truth, and an environment where transformation is possible.
Let’s go beyond aesthetics. Let’s build something real.
WHAT WE WILL COVER, THE WORKSHOP WILL BE DIVIDED INTO 5 SECTIONS:
Storytelling and Story Selling :
How do we select our pictures and how do we create our stories?
How do find we the right music for the right story?
How do we create narratives and chronology?
Where do our prime ideas come from?
What moves us?
What do we do to push our creativity?
How to sell your vision to people, future prospects and potential clients?
Branding & Marketing :
How to create a personal website with a message
What is the actual Wedding Photography Market and is there a place for you in it?
How to build customer service from Beginning to End, make more money
How to think out of the Box to benefit your business
SEO and Blogging on your website
Communication and aggressive SEO to reach your personal goals
Finding the perfect client :
How to Find the Perfect Client
Connection with your Perfect Couple
How to bring people to our website and give a positive intention to potential couples
How to book Weddings (Local and Destination)
Finding your voice :
How to push your Creativity, what it feels to take Creative images to express meaning
Believing in yourself
How to Set Up Your Own Goals
How to Express Your Art
How to tell meaningful and powerful Stories
Live Posing with us :
Practical Tips for Live Shooting
How to create images in a very limited time
How to create a story with fresh eyes
Full-day shooting with a professional couple
Photography techniques and artistic direction
Composition :
How and Where to Find Inspiration
Camera Side Choices and Ways to shoot to get our style
Shooting in our way
AND ALSO ….
EDITING AND WORKFLOW
How to edit your photographs
How to cull
AI tools to have a social life
How to work on your consistency
WEBSITE REVIEW
After the full day of shooting, we will do a couple of website reviews
Looking at your communication
Looking at your consistency
Looking at what you could do better
TESTIMONIALS
“I met Eric at the Caldera workshop. He was the first one to approach me and help me improve myself and my work. I learned a lot from Eric. He showed me ways to become better. Thank you very much for all! Your help was valuable and made me a better person and professional.” John K.
“Nothing can describe my feedback regarding the mentoring session with Eric. He’s brilliant, talented, super-nice, and he’s helpful. Ask him anything and he will help you. I owe him so much, as his help & guidance have brought me to where I am now. For me, he’s the best mentor and friend.” Qay M.
“Eric-Rene is incredibly comfortable to work with. He explains and teaches in a very nice way. Is educational and full of care for the customers and for the outside world. His image style is absolutely beautiful. His honest and humble approach all around makes everyone feel safe and taken care of. Full of good tips to bring back to your own business, and so he has some incredibly important points to take with you to take care of nature. Do not change nature, leave nothing but footprints ..,
He shares everything he can and does everything to answer any questions you may have. I'm so glad I've been attending workshops with him. You will not regret your participation, he is extremely talented and helpful,” Gitte B.
“Except for the talent you have in photography, you have the ability to relax the people you react with, I felt from the first moment like we knew each other a long time ago. you are a kind person, a light among the blackness of the industry these days. I feel thankful for the opportunity to have a workshop with you, and I hope we will meet again in the future.” Thanos R.
WHEN AND WHERE?
The workshop is planned in Porto.
Porto is a charming city full of activities, restaurants, and diversity.
The airport is 15 minutes away from the city center. We suggest Uber or Bolt, public transportation.
th and th of AUGUST 2024
WHAT IS INCLUDED?
2-Day Workshop
Tea & Coffee
THERE WILL BE NO SHOOTING AT ALL
A secret group to share info and messages with the group
Coupons from Providers
All my secret pages: Pricing pages, Contracts, Secret Pages, etc.
Not included: your hotel, dinner in the evening, and plane ticket
PROGRAM
All day from 9 am on site to 18pm
BUY YOUR TICKET, WHAT WILL IT COST?
420 Euros per person (Payment Commission Included)
Discovering Your Cinematic Identity
GOAL: DEFINE YOUR VISUAL DNA AND STORYTELLING INTENTION
The Psychology of Cinematic Imagery: Light, movement, emotion
Discovering your core themes (introspection + visual exercises)
Curating your influences and building your unique mood board
Homework: "Visual DNA" storyboard with critique.
Storytelling Through the Lens
GOAL: LEARN HOW TO BUILD SCENES, NOT JUST TAKE PORTRAITS.
Composition and narrative flow (like a film director)
Shooting for atmosphere vs. perfection
Shoot more with meaning and intention
In-between moments: How to (not) direct, subtlety and truth
Editing to amplify emotional tone (color, grain, pacing)
Homework: photo narrative essay
Crafting a Cinematic Brand & Website
GOAL: ALIGN YOUR OUTER IMAGE WITH YOUR INNER VISION
Brand voice discovery: Are you poetic, raw, nostalgic, bold?
Website storytelling vs Story Selling & homepage psychology
Portfolio vs Story Intention
Visual flow: Creating brand cohesion in galleries and copy
Homework: Homepage and About page rework + peer feedback
Mastering the Client Experience
GOAL: BUILD TRUST AND EMOTION THROUGH EVERY CLIENT TOUCHPOINT.
Pre-wedding process: From inquiry to booking (scripts + strategies)
Emotional mapping: Creating peak moments in your service
Authentic communication without sounding “salesy”
Communication to reflect from A to Z
Homework: Rewrite your email templates and booking guide
Elevating Your Workflow & Creativity
GOAL: OPTIMIZE SYSTEMS WITHOUT KILLING CREATIVITY AND STILL ENJOYING THE PROCESS
A cinematic workflow: Pre-visualization to final delivery
Time vs. energy management for photographers
Curation: How to sequence a shoot like a scene
Homework: Submit a full shoot for critique with BTS write-up
Scaling the Cinematic Business
GOAL: GROW WITH INTENTION - HIGHER PAYING CLIENTS; ALIGNED PROJECTS
Positioning for premium clients
Social proof: Crafting testimonials and showcasing value
Marketing strategies for visual storytellers (organic + intentional)
Homework: Create a custom 3-month growth plan
Extras & Bonuses
GOAL: FOLLOW UPS